Community, Future of Work, Gadgets and Apps, Industry Research, News, The American Dream

Mobile Moms and the Sharing Economy

Recently BabyCenter.com announced it’s latest findings from its U.S. Mobile Mom 2015: The Sharing Economy report. It outlined how moms are participating in our On-Demand Society. Some facts about and results from the survey.

  • For the survey Baby Center contacted Mom’s in the top 10 U.S. DMAs – Atlanta, Boston, Chicago, Dallas-Ft.Worth, Houston, Los Angeles, New York, Philadelphia, San Francisco Bay Area, and Washington, D.C.
  • 42% of moms in those urban markets say they have tried a “sharing economy” or concierge-type app in at least one of these categories: beauty on-demand, clothing rental, grocery delivery, home cleaning, household chores, private car/taxi, vacation/temporary home rental, and valet/parking assistance.
  • San Francisco, where many early adopters of new technologies live,  claims the most moms on the “on-demand” bandwagon, with 56% saying they have tried one. Outside of those major markets, the percentage of moms who have used one of these apps drops to just 21%.
  • The study also shows that moms’ lack of familiarity with these services is a critical stumbling block in greater penetration across the board.
  • When talking to mothers about household chore services like TaskRabbit and Airtasker, nearly 2 out of 5 in each of the top 10 DMAs said they were not acquainted with these types of “sharing economy” apps.
  • Three out of 5 moms who live outside those urban centers said the same. However, when asked, moms showed strong interest in using a household chore service app – 60-70% in top markets and 57% outside – pointing to a disconnect and missed opportunity between a target audience and utilities they want and need.
  • There are two categories of “sharing economy” apps that are the exception to the rule, with a larger number of moms being familiar or actively using private car/taxi apps, such as Uber and Lyft, and vacation/temporary home rental services, like Airbnb and HomeAway.
  • Private car/taxi mobile services were far and away the most familiar to moms, with those in San Francisco, New York City, and Chicago being most likely to have used those services or be considering giving them a try. Still, numbers take a tumble when talking to moms who live outside of the top urban areas.

 

 

Companies, Gadgets and Apps, Uber

AN UBER-PROBLEMATIC BUSINESS MODEL

From the new Daily Show with Trevor Noah

Service apps like Uber may be convenient, but that ease often comes at the expense of underpaid workers who don’t receive benefits. (6:21)

Freelancers, Gadgets and Apps, Industry Research, Mobile, On Your Own

On-Demand App Alert: WHA (standing for “Work Hard Anywhere”),

Freelancers and Giggers always need take a pit-stop to grab a cup of coffee or something and jump online, whether it is to finish a quick report, do some research, post a blog or prepare for their next meeting. Now there is ‘an app for that.’ And this could be my favorite app of the year. It is  WHA (standing for “Work Hard Anywhere”). It is an iPhone app that seems to have been created by two young entrepreneurs, who have figured out to properly leverage the power of crowd sourcing. Much in the same manner of what Waze did. The app leverages GPS to help giggers find local workspaces and rates them based on wifi speed (I love this part), noisiness, access to power outlets.

The aims to become the ultimate directory of workspaces and allow people to share what they working on –  which is perfect for Giggers. To date, it has over 4000 workplaces in 650 cities in 70 countries. (And the number quickly is increasing!). I have taken it for a test drive in 3 different neighborhoods in this country and I have yet to be disappointed!

One drawback: It seems to be only for iOS, but knowing these guys, I am sure there will be an Android version soon.

Overall, a great app with lots of potential.

 

 

 

 

 

Companies, Gadgets and Apps, Industry Research, Mobile, Ondemand Platform, Services

On-Demand Apps – The Opportunity

Your Smartphone is really your On-Demand Device! According to an organization called On-Demand Economy (no relation to this company, but maybe we should join forces), keeps its fingers on the pulse of this new world. It’s recent 2015 Mobile Consumer Survey indicates that ‘things haven’t even started yet!.’ Mobile On-Demand Apps are only being used by 5% of the Smartphone population (that does sound low, though)

Highlights from the Survey (which you can find below) include:

  1. Mobile app developers are competing aggressively for installs, but the battle for users doesn’t stop
    there – only 1/4 of the apps installed on a smartphone are used each week (slide 8)
  2. Unpaid marketing channels are the most common means of discovery (slide 9)
  3. Smartphone owners are still hungry for great new apps (slide 10)
  4. Although not a primary means of discovery, mobile advertising is still an effective tool for promoting app awareness and installs (slide 11)
  5. Awareness levels of new on-demand services are still relatively low with the exception of Uber(slide 12)
  6. Penetration rates of different mobile commerce services differ by age, gender and location given the various value propositions and consumers needs (slide 13 & 14)
  7. We are in the midst of the next evolution in digital commerce: web -> mobile web -> apps (slide 15)
  8. iOS users demonstrate higher purchasing activity than Android users (slide 16
  9. Every consumer vertical needs to have a mobile strategy (slide 17)
  10. Offering a promotion / credit is an attractive value proposition to get a user to make their first purchase through a mobile app (slide 18)
  11. Appealing to the optimal mobile consumers is challenging as promotions / credits may get a first purchase, but do not necessarily change long term purchasing behavior or customer loyalty (slide 19)
  12. On-demand services are just beginning to hit their stride, and the market opportunity is massive (slide 20)



The best slide is the one that shows usage of On-Demand Apps is still low (with the exception of Uber.)
Screen Shot 2015-09-17 at 10.22.18 PM
For more info, check OnDemandEconomy.com