On-Demand #White Collar Workers ‘Gone Wild.’ We are not talking about the retired guys driving Ubers or a #freelancer stopping by our house to fix your wifi. Now there’s On-Demand freelance lawyers. And other White Collar folks are rapidly joining our On-Demand Society. Not just as individuals consuming services. They are not providing them. UpCounsel, a start up in my home town, is a good example. It is something very close to an #Uber for Lawyers — a market place that offers experienced lawyers to do micro-tasks. Think of a bit like high end Mechanical Turk for Lawyers. Or like Doctors On Demand.
Today’s UpCounsel’s job board listed the following:
- Trademark Registration needed at a fixed fee of $645
- Single Member LLC Formation at $595
- Commercial Lesse Review starting at $950
I also tested it out — looking for a lawyer who can help me license an application I developed to a large public company. (I need advise on how to protect my software, how to price it and also how to go about writing up an agreement). After I entered my zip code and some information about the project, it displayed a bunch of lawyers and their contact info to me. It felt a little like Match.com (I know cause I met my wife on that service).
This is not my wife, but you can see what I mean (sorry if this sounds sexist)
Unlike Match, UpCouncel’s A-La-Carte approach offers #legal assistance at discounted prices. It also enables lawyer to focus on the areas they are most passionate about. Upcounsel manages all the electronic paperwork and also ensure the lawyers are paid. What’s the appeal for lawyers involved? Predictable Income? Another channel to reach clients? Another way to deal with the touch economy they are dealing with. As the NY Times recently wrote about #law school graduates are burdened with debt and are finding it difficult to find work. (For a good research report on this issue)
This White Collar approach will seep into other businesses. We will see more and more highly trained and educated doctors, lawyers and other professions. The question is how will this approach impact these industries. Will it be like Uber and turn industries upside down?
Probably not for a while. I researched two competitors tonight:
- Attorneyfee.com, but their website down (permanently?)
- QuickLegal, but after being live for over a year, it is only available in California and its blog has not been updated since June.